In the B2B market, business buyers spend very little time on their customer journeys actually talking to sales teams. In fact, conversations with sales representatives only make up 17% of the buyer’s process. Far more time is spent on independent research and...
Are your conversations with prospective customers ending like this?: “It’s just not in the budget right now.” “We’ll move forward with your service next year.” “We’re going to go with someone else.” “We already have something like this.” “We don’t need it.” “Let me...
How did you get your leads? Most companies pay a lot of money for them. Maybe you spent hours and hours calling people or spent weeks of your life at trade shows. Getting leads is rarely easy or cheap. What kind of money is hiding in that lead pool of yours? Turning...
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